Online auction platform Loupe This has set a new world record for a vintage Cartier Crash watch since 1967. The price of the watch has gone from $50 to $1.5 million within 7 days.  If the buyer's insurance premium is included, the total value of the watch comes to $1.65 million, more than double the estimated sale price of $800,000.

Vintage Cartier Crash Watch sold for a $1.65M USD record price

Vintage Cartier Crash Watch sold for a $1.65M USD record price / ph: Loupe This

The 18k yellow gold watch is described as in pristine condition and will be absolutely auctioned. The watch features the Caliber 841 movement invented by Jaeger-LeCoultre.

Vintage Cartier Crash Watch sold for a $1.65M USD record price / ph: Loupe This
Vintage Cartier Crash Watch sold for a $1.65M USD record price / ph: Loupe This

Cartier's famous Crash watch model was born out of a random situation, when a customer held a deformed watch model and asked for it to be repaired.  Cartier came up with the idea of ​​​​creating an asymmetrical watch model and Crash was born.

Vintage Cartier Crash Watch sold for a $1.65M USD record price / ph: Loupe This

Vintage Cartier Crash Watch sold for a $1.65M USD record price / ph: Loupe This



At the Watches and Wonders Geneva 2022, Hublot introduced the first 5 square-faced watches of the Square Bang Unico line.  This exciting breakthrough shows that Hublot is constantly expanding their watchmaking vision and techniques for a new collection.  The Hublot Square Bang is sure to be a square-faced icon of the Swiss watch world in the near future.

Inspired by Hublot's iconic Big Bang explosion, Square Bang Unico created a fresh start for the brand.  The square watch shape hasn't been redone by any watchmaker in decades, until now. 

Hublot launches 5 Square-faced Bang Unico watch models at Watches and Wonders Geneva 2022Hublot launches 5 Square-faced Bang Unico watch models at Watches and Wonders Geneva 2022 / ph: Hublot

Like the Big Bang, the dial of the Square Bang Unico uses sapphire glass to provide a clear view of the Unico movement and hands.

Besides, with the square-shaped case it's much more difficult to resist water - Hublot has overcome this challenge with guaranteed water resistance to 100 meters.  The size of the case is also an important factor in ensure this model is fully functional, bring a comfortable feeling on the wrist similar to the 42 mm Big Bang model. The brand has crafted a sandwich dial structure which gives different levels of depth and an architectural feel.

Hublot launches 5 Square-faced Bang Unico watch models at Watches and Wonders Geneva 2022

Hublot launches 5 Square-faced Bang Unico watch models at Watches and Wonders Geneva 2022 / ph: Hublot

Five 42 mm Square Bang Unico models are crafted in three different materials, each of which comes with a black rubber strap and a folding clasp in the same material as the case. These early designs match the rhythms of the HUB1280 Unico Manufacture, an automatic chronograph movement composed of 354 components, oscillating at a frequency of 4 Hz.

This year, Hublot released 5 models of Square Bang Unico watches in 3 materials in which 4 standard models are made from polished titanium or exclusive King Gold with a choice of metal or black ceramic bezel. Particularly, the Square Bang Unico All Black model is limited to 250 pieces and is the only limited edition of the new collection.  Retail price for this black version is 25,900 EUR.  For the titanium/ceramic version, the price is 23,800 EUR, for the titanium version is 22,700 EUR, for the King Gold/ceramic version is 39,400 EUR and finally for the King Gold version is 42,500 EUR.


A sales record was just made at Sotheby's spring watch auction in Hong Kong with 30 Patek Philippe watches and lots of vintage Gay Freres bracelets.  All are owned by an individual collector nicknamed “The Nevadian Collector”.

During the auction, the rose-gold Patek Philippe Ref.2499 watch with 37.5 mm dial, produced since 1957, estimated to sell for $3 million to $6 million.  However, 4 buyers bid over the phone and the watch was eventually raised to HKD 50 million ($7.68 million) including the buyer's insurance fees.

Vintage rose gold Patek Philippe watch sold for a record price of over $7 million at Sotheby's

Vintage rose gold Patek Philippe watch sold for a record price of over $7 million at Sotheby's / ph: Sotheby's

At this price, the rose-gold Patek Philippe Ref.2499 watch breaks the previous record by a significant margin.  Notably, this watch alone accounts for a third of the cumulative value of the deal.

Interestingly, the aforementioned watch also held the record in 2007, when it was sold by Sotheby's Geneva for $2.78 million.  This record was held for more than a decade before being surpassed by another Ref.2499 signed by Asprey, then priced at $4 million.

The record-breaking Patek Philippe watch is one of only four Ref.2499 models to be sold at auction, all belonging to a secret anonymous American collector who started collecting rare antique watches 30 years ago after selling his media business.  It is believed that this collector has more than 400 watches and now, at the age of 80, he has begun to gradually sell his fortune through Sotheby's and continuously set records throughout the buying and selling sessions.


For the first time since his death a decade ago, the treasure trove of renowned watch designer Gérald Genta has been opened, and a number of artwork pieces are up for auction.  Selected drawings and watercolors paintings reveal artworks and an unprecedented multimedia biography of him.

Recently, original sketches of the legendary designer's Patek Philippe Nautilus were sold at Sotheby's Hong Kong auction during the second part of the "Gerald Genta: Icon of Time" show. And 727,000 USD is the amount that this artwork sold. Ten guests from all over the world participated in the auction and finally belonged to a private Asian collector.  At this auction, there is a backup design of the Nautilus watch model with a leather strap instead of the current integrated steel strap.  The above artwork was successfully sold for 121,000 USD.

 Patek Philippe Nautilus Original sketch by Gérald Genta sold for $727,000

Patek Philippe Nautilus Original sketch by Gérald Genta sold for $727,000 / ph: Christie's

Moreover, 100 other artworks created by Genta are also listed including familiar designs and undisclosed personal orders from his archives, each artwork is connected to a separate NFT. Also in this auction, in turn, 100 sketches created by Genta himself were auctioned including designs and artworks that have never been shown to the public.

In February, a design drawing of the Royal Oak he created for Audemars Piguet was auctioned for $610,586. Collectors will be able to purchase Gérald Genta's Royal Oak from Audemars Piguet soon. Crafted from 18K gold and steel, this one-of-a-kind timepiece will be available at Sotheby's Biannual Auction in Geneva in May 2022 which coincides with the design's 50th anniversary.  

The drawings that will also be featured in the “Gérald Genta: Icon of Time Sale” include Disney's 'Fantasy' watch collection released in 1986;  Pasha de Cartier models first debuted in 1985, three Grand Sonnerie wristwatch designs from 1995 produced to emulate London's Big Ben, and other royal designs including  The Queen of England… A portion of the sales revenue will go to the Gérald Genta Heritage Association to encourage and honor the next generation of watchmakers.

From Christie's to Phillips, today's leading auction houses are combining physical works with digital copies which ensures a artwork will retain its value for years after it's sold.  In this case, Genta NFT art works will serve as proof of ownership and provenance for each design.

The value of each physical artwork you purchase is directly linked to its digital copy, and it cannot be resold without NFT validation.  Bidding on NFT lots will start at CHF 100 ($101) for the Geneva sale, HKD1,000 ($128) for the Hong Kong sale and $100 for the New York sale.


The Richard Mille RM 47 Tourbillon watch that is inspired by Japanese samurai culture heritage with fully handcrafted details is priced at $1.04 million and is limited to just 75 pieces.

The samurai warrior symbol in traditional armor and the vibrant dials of Richard Mille watch have been combined to create the Richard Mille RM 47 Tourbillon watch.  It is a masterpiece of fine craftsmanship and a tribute to the value of the martial arts rules.

Richard Mille launches new watch inspired by Japanese samurai culture heritageRichard Mille launches new watch inspired by Japanese samurai culture heritage / ph: Richard Mille

The watch was created as a result of a conversation between the founder of Richard Mille watchmaker and one of his key partners, formula 1 legend Fernando Alonso, who inspired one of Richard Mille's most be-loved creations, RM 67-02 Fernando Alonso 2020. Both sides are enthusiasts of traditional Japanese art.  It took them 4 years to design, develop and release a limited edition of just 75 watches.

The Richard Mille RM 47 Tourbillon watch's spectacular dial is the work of a team of engravers Pierre-Alain Lozeron and painter Valérie Lozeron who took no less than 16 and 9 hours to create the samurai armor entirely by hand.

The dial is decorated with miniature samurai armor that hand-engraved in 3N gold, a material reminiscent of the gold leaf commonly used in Japanese craftsmanship.  There is also the Ramon emblem of the Asano samurai clan, once led by the legendary Asano Naganori, a warrior of the late 17th and early 18th centuries. A pair of designed swords cuts across the dial while Maple leaf motif embellished with tian, carbon TPT and polished 3N gold crown.

The Richard Mille RM 47 Tourbillon watch is powered by the newly developed large caliber RM47 movement.  It is a manual winding tourbillon movement that has been scaled down to slim line proportions to match the large samurai figure on the dial.  The tourbillon and part of the gear train are visible from either side of the case, while the base plate and bezel are made of grade 5 titanium with a black PVD coating which combines corrosion resistance with hardness and an extremely flat surface.

All the fine details are housed in Richard Mille's signature barrel frame with black ceramic bezel and back which is the perfect backdrop to highlight the samurai sculpture above.


Watches and Wonders Geneva 2022 with the theme "Watches & Wonders" has satisfied the expectations of watch enthusiasts, traders and manufacturers after 2 years of pandemic.  The event became the showcase of hundreds of new watch models from 38 famous watchmakers around the world. What is special at Watches and Wonders Geneva 2022? 

The Watches and Wonders Geneva 2022 is considered one of the five largest watch exhibitions in the world in terms of scale as well as the number of participating watch brands today.  Meanwhile SIHH and Baselworld have paused for restructuring and cannot continue due to the Covid-19 pandemic. The event has presence of famous watch brands: Rolex, Patek Philippe, Chopard, Hublot,…

Taking place in Geneva, organized by LMVH Group (a French international group specializing in luxury goods) and Bulgari (Italian high-end jewelry brand).  This Watches and Wonders Geneva 2022 exhibition attracted more than 100 participating watch brands including previous important brands from Baselworld including: Rolex, Patek Philippe, Chopard, Hublot, TAG Heuer, Tudor and Chanel. Besides, there are nearly 30 other watch brands such as: Sinn, Lous Erard, Reservoir, Chronoswiss, Raketa, Frederic Jouvenot, Pequignet, Perrelet, Vulcain, Anonimo, Milus, Mauron Musy, Klokers,..

Furthermore, there are 8 exclusive watch brands including: Singer Reimagined, Bianchet, Blaken, Depancel, Genus, Ikepod, Le Rhone and Schwarz Etienne; and other Geneva-based watch brands such as MB&F and FP Journe.

The Watches and Wonders Geneva 2022 is a combination of a physical and digital show.

1-  Rolex

As one of the key brands at the Watches and Wonders Geneva 2022, Rolex brings to the show the latest creations that affirm the boundless breakthrough and exceptional value with new watch models.

- Rolex Oyster Perpetual Air-King 

New generation with a completely redesigned case with crown protection and straight sides.  It is powered by caliber 3230, a movement at the forefront of watchmaking technology.

- The Perpetual GMT-Master II 

As a statement of Rolex’s pursuit of new horizons, a novel, unexpected version with the crown is on the left side of the case while the date is at 9 o'clock. The iconic dual-color Cerachrom bezel comes in blue and black ceramic, a color pair never seen on the model.

- The Oyster Perpetual Day-Date 40 in 950 platinum 

This is the most daring new version to appear for the first time which is recognizable by its ice blue dial with a 40mm inner bezel. Being is a cornerstone of Rolex's aesthetic heritage, this impressive component is found only on a few Classic models in the Oyster Perpetual collection and so far only crafted in 18ct gold. 

2- Patek Philippe

With launching 12 new models at the Watches and Wonders Geneva 2022, Patek Philippe watchmaker has made an effort to reinterpret the wide range of features and aesthetics of the legendary & classic timepieces.

3- TAG Heuer 

Far from the looks (though undeniably elegant), the TAG Heuer Aquaracer Professional 1000 Superdiver is more or less the 'Ultimate Dive Watch'.  Made entirely from grade 5 titanium, this sensational diver features orange accents to stand out from the murky depths or moonlight adventures.

Watches and Wonders Geneva 2022 with the theme "Watches & Wonders" has satisfied the expectations of watch enthusiasts, traders and manufacturers after 2 years of pandemic.  The event became the showcase of hundreds of new watch models from 38 famous watchmakers around the world. What is special at Watches and Wonders Geneva 2022?

TAG Heuer Aquaracer Professional 1000 Superdiver is the 'Ultimate Dive Watch' / ph: TAG Heuer

The spectacular TAG Heuer Aquaracer Professional 200 Solargraph is the dazzling debut of TAG Heuer's first solar-powered movement.

4- Chopard

At the Watches and Wonders Geneva 2022 event, Chopard introduced the latest version of the Alpine Eagle series.

This is a super watch that improves the flying tourbillon mechanism of the Chopard house.

The new Alpine Eagle Flying Tourbillon watch retains the aesthetic philosophy of typical sports models from Chopard with round case with meticulously finished edges, adjustable knob, engraving simulating a compass, bezel is fixed by eight screws grouped in pairs.  The dial is 41 mm in diameter, coated with luminescent-coated Roman numerals, indexes and hands, Aletsch Blue brushed rays radiating from the tourbillon.  The steel band provides comfort on the wrist.

The watch is made of Chopard's exclusive Lucent Steel A223 with anti-abrasion resistance, at the same time does not cause allergies, low in impurities and high in luminance.  The watch is water resistant to a depth of 100 meters.

Slim design with a thickness of only 8mm is the highlight, bringing elegance to the wearer.  Chopard completes the case with a transparent sapphire crystal back cover to show off the L.U.C 96.24-L movement, which developed from Chopard's first in-house movement (L.U.C 96.01-L launched in 1997).

Thanks to Chopard Twin technology, the movement has a 65-hour power reserve, and an automatic winding mechanism with a 22 CT gold micro-rotor detail which completes the slender look of the L.U.C 96.24-L movement.

5- Piaget

At the Watches and Wonders Geneva 2022 event, talented craftsman Piaget officially introduced 6 new limited editions of the Limelight Gala series including 3 of them themed with subject of the sun - a source of warm, powerful energy and joyful, expressed through three moments of the day is dawn, zenith with sunset is reflected subtly on 3 precious designs including: Sunrise, Zenith and Sunset.

What is special at Watches and Wonders Geneva 2022?

Piaget introduced 6 new limited editions of the Limelight Gala series / ph: Watches and Wonders

The remaining 3 watch models share the theme of gems that show the utmost craftsmanship by Piaget artisans, and at the same time expressing the brand's love for the most expensive and luxurious minerals on the planet.


With the strong development of digital and the rise of Metaverse trend, luxury brands are finding ways to join this mystical virtual world.  In which, the brand Jacob & Co.  continues to present the Astronomia Metaverso physical watch collection inspired by the virtual universe with two new physical and NFT (non-fungible token) watch versions. 

Named Astronomia Metaverso, this NFT watch collection was designed in collaboration with UNXD, an NFT exchange for luxury and culture.  The watch NFTs in the collection are all named after the planets in the solar system (Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune) which all are designed by Jacob Arabo, founder and president of Jacob & Co.,. Accordingly, there are eight distinct designs (representing each planet) made with both digital and physical versions.

This is the luxury watch and jewelry brand's second foray into the digital Metaverse sector. Jacob & Co.  was the first luxury watchmaker to launch an NFT watch which sold for $100,000 at auction in April 2021.

This new Metaverse watch collection is inspired by Benjamin Arabov, CEO of Jacob & Co., who described as “crypto comic culture,” using custom comics and movies to tell the story of the collection's creation.

So far, three watch versions have been revealed: the Venus, Mars, and Saturn versions.  The Saturn version will only be available as an NFT.  Venus and Mars will be exclusive physical watches with NFTs respectively.  The five closest planets to the sun (Mercury, Venus, Earth, Mars, and Jupiter) have unique physical NFT clocks (combining the clock's NFTs), but the three most distant planets (Saturn, Uranus, and Neptune) have fragmented into digital-only versions.

The special edition Astronomia models feature a black 44mm DLC case design with a sapphire crystal that showcases every masterpiece, showing the fine craftsmanship of the luxury watchmaker.  The rotating dial design includes a range of colored gemstones and diamonds to represent the most prominent planets in our solar system.  Each watch features a unique dome design that sits above the movement and below the crystal glass.


1- Astronomia Metaverso Saturn NFT Watch

Jacob & Co. launches the world's first metaverse watch
Jacob & Co. launches the world's first metaverse watch / ph: Jacob & Co.

The Saturn NFT watch consists of a 3D art dome in yellow gold, decorated with 117 brilliantly colored sapphires and 38 white diamonds, as well as 237 free-floating white diamonds forming the  Saturn's rings. There is also a flying tourbillon and a purple-cut Jacob with rotating sapphires.  Indulging in a vibrant purple galaxy theme, the Metaverso Astronomia Saturn comes with a matching large purple alligator leather strap for an elegant touch.

2- Astronomia Metaverso Venus NFT Watch

The Astronomia Metaverso Venus watch, available both in animated NFT and in physical form, includes a custom yellow gold 3D art dome with 147 brilliant-cut white diamonds, 176 pink and yellow sapphires  brilliant-cut, a flying tourbillon and a rotate red ruby.

Jacob & Co. launches the world's first metaverse watchJacob & Co. launches the world's first metaverse watch / ph: Jacob & Co.

The movement's baseplate is made of an aventurine slab, creating a dark and starry background.  The watch is housed in a meteorite-shaped box.  The Venus is one of five watches in the Astronomia Metaverso collection that have the power to exchange for a one-of-a-kind physical watch that comes with an NFT purchase and will be auctioned off on

3- Astronomia Metaverso Mars NFT Watch

The Astronomia Metaverso Venus watch is available as NFT and physical versions, includes a custom rose gold 3D art dome with 159 brilliant-cut red rubies and orange sapphires, a Mars Rover and a Dwelling Pod, both set with brilliant-cut white diamonds, a flying tourbillon and a Jacob-cut red ruby.

Jacob & Co. launches the world's first metaverse watchJacob & Co. launches the world's first metaverse watch / ph: Jacob & Co. 

Interestingly, watch owners can also use the NFT watches as a membership card.  This card offers holders digital, physical, and experiential benefits in the future. Furthermore, it also allows shoppers to participate in Jacob & Co's future digital activities.


Bvlgari has just celebrated the 10th anniversary of the Octo collection by announcing its eighth world record for the world's thinnest mechanical watch - Bvlgari Octo Finissimo Ultra 1.8 mm - a limited edition of 10 pieces worldwide with a retail price of EUR 400,000.

Bvlgari launches the world's thinnest mechanical watchBvlgari launches the world's thinnest mechanical watch / ph: Bvlgari

To create the Bvlgari thinnest watch with a thickness of 1.8 mm, the production needed to reach the absolute limit of thinness, and at the same time, it was necessary to design the details so that they were as minimal as possible while still ensuring performance in the harshest of conditions.  Bvlgari had to re-engineer the entire watch from the smallest detail – a task that required out-of-the-box manufacturing thinking as they needed to envision and redesign each part, component, structure, and the whole function of the machine.

Particularly, each of the 10 limited editions of the Bvlgari thinnest watch has a different QR code engraved on the surface of the barrel.  Each QR code leads the watch owner to an exclusive work of NFT art, ensuring the watch's authenticity and creating a strong connection with its owner.  The QR code and NFT artwork are the turning points for Bvlgari to open an exclusive digital ecosystem, starting with the Octo Finissimo Ultra on the Metaverse market in the next few months.

In just a decade, the Octo watch collection has become one of the most extraordinary watchmaking adventures in the 21st century, setting a new standard in contemporary watchmaking.  Seven world records, technical power, unique shapes and unrepeatable modern design have made the Bvlgari brand an icon in the history of watchmaking.

This Octo watch collection shows the power of combining Swiss watchmaking with Italian luxury.  The first product of this combination was launched in Rome in July 2012 and quickly helped Bvlgari assert its pioneering role through three distinct product lines: Octo L'Originale (2012), Octo  Finissimo (2014) and Octo Roma (2017).



For the first time, at Watches and Wonders Geneva 2022, the Patek Philippe watch brand decided to combine two elements into one.  This retro-styled watch model is the first to have two functions: an annual calendar and a travel time that shows a second time zone.

Patek Philippe’s new releases at Watches and Wonders Geneva 2022Patek Philippe’s new releases at Watches and Wonders Geneva 2022 / ph: Watches and Wonders

Patek Philippe introduced and highlighted at Watches and Wonders Geneva 2022 that the movement inside the new Patek Philippe Annual Calendar Travel Time 5326G-001 holds up to eight patents.  The watch case is made of white gold while the dial is processed for a vintage look.  As soon as it was launched, the Patek Philippe 5326G-001 was predicted to be the most sought-after watch model in the near future.

The design is the most noticeable point on the Patek Philippe 5326G-001 when combining classic, luxurious features with a certain boldness.  The familiar Calatrava-shaped watch case in white gold, fully polished with sharp and pointed lugs.  The most notable elements are the beautiful Clous de Paris (hobnail) decorative pattern and the smooth bezel has angled design.

With dimension of 41mm and thickness of 11.7mm, the dial of the Patek Philippe Annual Calendar Travel Time 5326G-001 has a charcoal gray background with Arabic numeral markers and syringe hands, giving the new watch the feeling like an European pilot decades ago. The details on the dial are covered with cream-colored luminescent for a warm feeling, further emphasizes the retro style of the watch.

Aside from the classic look, the modernity of the Patek Philippe Annual Calendar Travel Time 5326G-001 watch is reflected in the complicated dial.  In fact, the Patek Philippe 5326G-001 is the first watch to feature two complications on the same dial.  The annual calendar, a Patek invention, is arranged with a date window at 6 o'clock.  The day and month are placed at 12 o'clock, the moon phase has integrated small seconds and is placed at 6 o'clock.  The Travel Time feature includes a central 12 o'clock hand for a second time zone and two day/night indicators, one for local time, one for the current time.  The layout is a bit different from other watches, but overall, the details work and connect well together.

The new Patek Philippe Annual Calendar Travel Time 5326G-001 watch is powered by the Caliber 31 260 PS QA LU FUS 24H movement.  The movement has been updated with a new module for the annual calendar protected by 8 patents from factors related to accuracy, effectiveness, reliability, security to user-friendliness.  Oscillating at 28,800vph, made up of 409 components, the movement has a power reserve of 38-48 hours.

To add to the classic look, Patek Philippe has equipped the Annual Calendar Travel Time 5326G-001 with two interchangeable strap options. The original version wears a beige calfskin strap, hand-stitched and finished in nubuck leather.  The strap is also calfskin, hand-stitched with a black embossed fabric pattern.  The retail price of the Patek Philippe Annual Calendar Travel Time 5326G-001 watch is 65,000 CHF (about 70,000 USD).

Along with Patek Philippe Annual Calendar Travel Time 5326G-001, at the Watches and Wonders Geneva 2022, this Swiss luxury watchmakers also launched a model with a similar retro style, but less complicated.  It is a Patek Philippe Calatrava 5226G-001 watch with only the time display function with a date window, priced at about $35,000.


Jesus Calderon, the creator of the Generative Watches collection, owns NFT watches worth thousands of dollars.  Calderon is a watch and crypto enthusiast, and a motion graphic designer.  In recent years, Calderon has combined his interests and skills to establish a market for NFT watches which is beginning to grow rapidly where the 29-year-old designs and sells virtual watches under the brand Generative Watches.

NFT watches have the same prices as real Rolex watches

NFT watches have the same prices as real Rolex watches / ph: [email protected] 

Calderon's Gen Watches is a digitally designed virtual watch collection based on famous watches that people know and love, like the Rødex Daitona or the Rødex Bitmariner.

Nowadays, NFT watches can be priced as high as the Rolex Submariner.

The NFT watches that Calderon creates are often based on the pieces that people recognize the most like the Submariner, Daytona, Speedmaster or Day-Date.  As such, his NFT watch collection will be noticed by many people, thereby helping to improve trading and liquidity ability.

Each NFT watch in the Gen Watches is priced at 0.1 ETH by Calderon, or about $300.  As for the Daitona, the price is slightly higher at 0.2 ETH due to less quantity and in real life it is difficult to find a Daytona.

Calderon's NFT watches have the same prices as some real Rolex watches. A Calderon’s NFT watch has been resold by a buyer for 6.6 ETH ($20,000) which is equivalent to some real Rolex watches.


At Watches and Wonders Geneva 2022 event, Rolex is one of the watch brands that receives the most attention from the public.  Many media outlets, individuals, and watch lovers have made predictions about the new Rolex 2022 releases that will be made public at the biggest event in the watch industry before the event opens.

After a series of major watch brands decided to leave Baselworld and come to Watches and Wonders Geneva (formerly SIHH), the Watches and Wonders Geneva 2022 has become the most noticed watch event of the year with the participation of  of countless watch brands.

The Watches and Wonders Geneva 2022 event lasted a week from March 30 in Geneva.  Below are latest watches from the new Rolex 2022 releases including watch models from the collection: Air-King, GMT-Master II, Day-Date, Yacht-Master, Datejust, and even Deepsea.


1- Rolex Air-King 2022 watch

The Rolex Air-King collection symbolizes the privileged relationship between the Rolex brand and flights during the golden age of aviation in the 1930s where people are obsessed with the quest to conquer the sky.

Rolex Air-King 2022 watchRolex Air-King 2022 watch at Watches and Wonders Geneva 2022 / ph: Rolex

Launched since 1958, the word “Air-King” has appeared and remained on the dial, making it instantly recognizable to fans. Since 2016, Rolex has revamped the black Air-King dial in a way that is easy to see, easy to read with a combination of hour markers of 3, 6, 9 with surrounding minute markers. Prominent on it is the green seconds hand - the color markings specific to the Rolex name.

This year, the Air-King has been refined by Rolex both in terms of aesthetics and movement, culminating in the model number 126900. The new model keeps many of the features of the Air-King 116900 such as the stainless steel case,  40mm diameter, 100m water resistant, but added a few new elements.  Points like the crown have been covered with ear guards, like with the Submariner, GMT-Master or Daytona series.

The dial of the Rolex Air-King 126900 of 2022 is also changed with subtle details.  For example, piles only 3, 6 and 9 o'clock have been added with luminescent material.  Or the 5-minute stake has been added with a leading zero to avoid confusing watch lovers.

The Rolex 2022 releases’s biggest update of this year's Air-King watch compared to its predecessor comes from the part hidden inside the steel case.  Inside the watch is the state-of-the-art Caliber 3230, with its exclusive Superlative certification, which ensures precise operation with an error of -2/+ 2 seconds per day.

The Rolex Oyster Perpetual Air King 126900 has a retail price of CHF 7,000.

2- Rolex GMT-Master II 2022 watch 

Unveiled at the Watches and Wonders Geneva 2022 event, the Rolex GMT-Master II 2022 watch keeps the same specs as its predecessors but has a new look.  For the first time, Rolex's iconic dual time zone watch features a rotating green bezel, to be more precise, a ceramic bezel that comes in two colors: black and green.

Notably, while the size of the parts and the inner movement of the Rolex Oyster Perpetual GMT-Master II remain the same, what makes the watch model most special in the collection is not the color, but the crown position, date window with Cyclops glass. Specifically, Rolex has moved the upper 3 components to the opposite position, to the left of the case.

The newly released model is exactly the Rolex Oyster Perpetual GMT-Master II 126720. The 40mm stainless steel case.  The bi-directional Cerachrom ceramic bezel is rotatable in both directions.  And for everyday use (and beyond), the GMT-Master II 126720 is water resistant to 100m.  Inside the watch is the 3285 movement, similar to the popular Rolex GMT-Master II 126710BLRO Pepsi or Rolex GMT-Master II 126711CHNR.

Retail price for the Rolex GMT-Master II 126720CHNR watch is 10,500 EUR and it will soon join the list of the most sought-after steel watches on the market with its brothers.

3- Rolex Yacht-Master 2022 Watch Collection 

There are two new Rolex Yacht-Master watch models that were launched at the Watches and Wonders Geneva 2022 event.  Both are 42mm in diameter, the same as the previous design.  Aesthetically, however, Rolex gave the Yacht-Master some novelty, in response to watch lovers’ expectations.

The 42mm Yacht-Master watch series previously are only available in white and rose gold cases, now available in a new material - yellow gold.  The new Rolex Yacht-Master 42 watch model number 226658 features a gold case, bidirectional rotatable bezel, and translucent ceramic minute markers, the Rolex Yacht-Master 226658 has a durable black Oysterflex bracelet, can be ready with the owner to conquer each wave in the open sea, moreover it is luxurious and eye-catching.

Not stopping there, the Rolex Yacht-Master 226659 has a new version this year.  Just like how a specialized watch like the GMT-Master II used to have a meteorite dial, this Rolex 2022 releases, for the first time, the Rolex Yacht-Master comes with an eagle-eye dial which is described as a “Falcon’s Eye dial”.

The prices for two new Rolex Yacht-Master watch models are CHF 30,700 (Falcon's Eye) and CHF 27,000 (Yellow gold).

4- Rolex Deepsea 2022 Watch 

As the deepest diving watch in the entire Rolex family, the Deepsea honors the prototype watch that accompanied director James Cameron to explore the mysterious Mariana Trench.

At Rolex 2022 releases, Rolex launched the latest Deepsea model that has been upgraded with its most modern Caliber 3235 movement with a time display function and a date window.  The latest Rolex Deepsea 2022 watch is released in two versions: one with a blue dial with a gradient effect and a more conservative version with a jet black finish.  Both have model number 136660.

5- Rolex Day-Date 2022 Watch Collection 

Both the Rolex Day-Date watches in 36mm and 40mm sizes have new versions.  However, Rolex still keeps the old rule, the Rolex Day-Date is only made from precious metal cases which can be yellow gold, rose gold, white gold or platinum.

Rolex Day-Date 2022 WatchRolex Day-Date 2022 Watch at Watches and Wonders Geneva 2022 / ph: Rolex

The most prominent of the Rolex Day-Date 2022 series released is the watch version with a platinum case with a 40mm inner bezel.  This elegant Rolex watch is sure to weigh quite a bit on its owner's hand.  In addition to the icy blue dial, the famous watch brand also offers a choice of white, silver gray or textured ice blue dials for the Rolex Day-Date platinum.

6- Rolex Datejust 2022 watch collection

Launched since 1945, the Rolex Datejust has become an indispensable symbol of the Swiss watch brand.  The Rolex Datejust's simple yet detailed dial has become an inspiration for many other watch brands to follow.

Rolex Datejust 2022 watchRolex Datejust 2022 watch at Watches and Wonders Geneva 2022 / ph: Rolex

At the Watches and Wonders Geneva 2022 event, Rolex announced a lot of new Datejust models (the most) in all sizes from 28mm, 31mm, 36mm to 41mm.  As expected, the most compact, 28mm Lady-Datejust models have been dotted with more feminine colors as well as more diamonds.

While the 36mm and 41mm Rolex Datejust series maintain the old year's "palm leaf" and "fold" motifs but develop a wider range of colors, the Rolex Datejust 31 welcomes a new texture on the dial.  The entire dial of the Rolex Datejust 31 watch is interlaced with petals.  Processed by modern technology, each flower has a different finish which can be brushed, matte or sparkling.  Rolex has really handled the new floral dial of the Datejust in detail.

And of course, the latest Rolex Datejust 2022 comes with a lot of mixed materials as well as different colors to meet the needs of both male and female watch lovers.


The big watch industry event of the year - Watches and Wonders Geneva 2022 has officially ended and it's time to take a look at the most prominent trends that have emerged.  2022 also sees the launch of unique timepieces as Rolex releasing left-handed watches, Grand Seiko with skeleton tourbillon watches. On the other hand, there are many watch brands have created unique timepieces.  Below are the notable watch trends from Watches and Wonders Geneva 2022 event.


1- Luxury sports watch with modern design

High-end watches like the Audemars Piguet Royal Oak and the Patek Philippe Nautilus are in a period of prosperity. And other watch brands are also offering chronographs with some combined features like integrated straps, polygonal motifs, exposed screws and with it a more modern, fashion-oriented look.

Latest watch trends from Watches and Wonders Geneva 2022

Latest watch trends from Watches and Wonders Geneva 2022 / ph: Watches and Wonders

As a trend, "luxury sports watches" are completely different from other trends such as green dials.  Watches of the Royal Oak and Nautilus models often have complicated cases and bracelets that have been popular from the start.  The finishing of the watch case is said to be an important part of expressing the individuality of each watch brand.  All of them are relatively difficult and expensive, and watch makers have to face future challenges.

2- Be-loved titanium watches

This year, watch brands seem to want to launch experimental watches and not towards an unified theme.  But the trends noted in recent years are still present: the classic style, the green color is still be-loved, the bronze watches are still released.

Latest watch trends from Watches and Wonders Geneva 2022

Latest watch trends from Watches and Wonders Geneva 2022 / ph: Watches and Wonders

However, it must be noted that a new trend is emerging that is titanium material is becoming prominent and is predicted by many watch experts to continue to popular next year. Although it is not a new material in watchmaking, it is perhaps gaining popularity with more watch brands than ever before, including A. Lange & Söhne's Odysseus, Oris' Pro Pilot X and Ressence's Type 8.

There are even some rumors that titanium could be the material of Patek Philippe's next generation of Nautilus.  The fact that Rolex did test production of a titanium Yacht Master last year that leads to the expectation that a latest production Rolex model is coming soon.

Despite all the ups and downs in the world, the watch industry has been doing very well with record profits over the past few years.  Watchmakers are feeling confident and energetic which shown quite clearly at the Watches and Wonders Geneva 2022 event.



This year, Gucci marks the 50th anniversary by the launch of its Swiss watch line with its second “High Watchmaking” collection.

 Gucci Swiss Timepieces At The Gucci Wonderland Event

Gucci Swiss Timepieces At The Gucci Wonderland Event / ph: Gucci

The “Gucci Wonderland” event in Geneva, a wonderful fair that has helped to inspire viewers with colorful gems, wonders and sophisticated watchmaking works.  New Gucci-designed watches include the Gucci 25h Skeleton tourbillon, the G-Timeless Planetarium, the G-Timeless Moonlight, the G-Timeless Dancing Bees and the Grip Sapphire.

For the first time, Gucci also presents a journey through 5 decades of “Italian design, Swiss made”, using watch diaries of the 50s, handmade watches from the 60s and gem-watches from the 70s.

In the advertising video to promote the special event, Gucci uses a fairy tale concept, simulating a splendid "planetrium" Ferris wheel with embossed emeralds and haunted house displaying skeleton watch dials.  Rubber ducks float in a circular pool and the final appearance of the watches in the collection ends the clip.



The Rolex Day-Date becomes the first watch to sell for a million dollars in 2022.

A new world record for Rolex Day-Date is set in Sotheby's online auction: the Rolex 'Rainbow Khanjar' Day-Date ref.18059 sold for $1,330,000.

Which is Rolex watch hunting by Watch Collectors?Which Rolex watch is hunted by Watch Collectors? / ph: Sotheby's

The Rolex Day-Date was first launched in 1956. However, its history dates back to 1950, when a patent was filed in Switzerland for a watch that displayed both the day and the month on the dial.

The first Rolex Day-Date watches were produced in white, yellow, or rose gold with a domed bezel (ref.6510 version) or with a slotted bezel (ref.6511).  These watch models were only produced for a year before being replaced by ref. 6611.

Entering the 1960s, Rolex Day-Date watch became famous and loved by world leaders. 

The brand now offers the Rolex Day-Date in both 36 mm and 40 mm dial sizes, in platinum, rose gold, yellow gold and white gold. Additionally, the brand continues to produce a number of exclusive versions with diamond dials and bezels, bracelets and gem-set dials.  These models typically have six-digit prices.

The Rolex Day-Date has a dial size of 36 mm which means that it is suitable for all genders. 

Watches, especially ones with a long, sustainable production life don't usually double in price overnight.  They tend to increase in price for many years.  However, Rolex Day-Date is making a difference.

The Rolex Day-Date "Rainbow Khanjar" has a strong attraction.  It is estimated that only 5 models will be released to the market.  So it's extremely rare.

Besides, the watch model is exquisitely decorated by the brand.  18K white gold case, diamond dial and sapphire bezel.  The bracelet part is set with diamonds.

In the near future, experts predict that Rolex Day-Date will get more attention.  The auction price will be the most specific evidence.  The Rolex Day-Date is the most recent Rolex watch to break the million dollar mark in the auction.

Until now, the Rolex Day-Date is still loved by many presidents, artists and NBA superstars.  For many people, this watch model is a symbol of success.

After being auctioned for $1,330,000, the Rolex Day-Date deserves to be on Watch Collector's wish list.


More than just a watch, Rolex have become a symbol of quality and luxury. Let’s find out more about some
Hot Rolex Watches these days: Rolex Submariner, Rolex Daytona and Rolex Oyster Perpetual.

It is not exaggerated at all to say that Rolex is currently the King of luxury watches. It is the most recognizable luxury watch brand in the world and has many loyal customers who are willing to pay a big amount to own a Rolex watch. Built on different purposes, Rolex is not just simply used as jewelry or decoration like some of their peers. Rather, you will find many classic models of Rolex created for specific, functional purposes, such as the Rolex Submariner for diving or the Rolex Daytona for racing. Add to that, as time goes by, the Rolex watches will increase in value and for that reason, Rolex watches are considered a good investment. Today, we are going to know more about Rolex Submariner and Rolex Daytona and Rolex Oyster Perpetual.  

1- Hot Rolex Watches: Rolex Submariner

  3 popular Rolex watches: review

The designs of Rolex watches have always been sophisticated and the Rolex Submariner is not out of this trend / ph: ©Rolex

The Rolex Submariner in stainless steel is among the most recognizable watches in the world. Making its debut in 1953, the stainless version still receives much love and support from the real Rolex fans, despite different options being added to the Rolex Submariner collection. The Rolex Submariner, together with the Rolex Oyster Perpetual, presents the advanced technology of waterproofness applying on luxury watches.

The designs of Rolex watches have always been sophisticated and the Rolex Submariner is not out of this trend. Its real attraction comes from traditional design and modern technology. The Rolex Submariner has a robust 804L Oyster steel, enhancing the timepiece’s resistance to corrosion. You definitely can expect an outstanding shiny appearance after polishing. There are also a set of four click-springs, allowing it easier to adjust the bezel. The feature making the luxury watch more supporting for deep drivers is the rotatable bezel because it can maintain an excellent grip even underwater.  

2- Hot Rolex WatchesRolex Daytona

  3 popular Rolex watches: review

Rolex Daytona watch is no doubt the best in its class for the plenty of life left in it / ph: ©Rolex

Do you know what is the price of the Rolex Daytona watch price when it was introduced in the market? $12,400. This time the company was bombarded with orders despite that sky-rocketing price of the Rolex Daytona watch. The bezel actually is the biggest update on the new Rolex Daytona which makes watch lovers excited. It not only refreshes the watch but also gives it a completely retro look. Rolex made its proprietary ceramic material, Cerachrom, into its product in 2005.

The combination of diamond polish finish, together with the properties of ceramic, makes it virtually scratchproof and impervious to color degradation. Thanks to this, you can expect your beloved Rolex Daytona watch to look new and super shiny. The Rolex Daytona watch’s tachymeter numbers do not have all the text on the same axis. Instead, it follows the curve of the bezel. With 72 hours of power reserve, the excellent caliber 4130 really beats away behind the dial (in which there is a black ring around the chronograph totalizers). A new chronograph movement definitely is not simple and the Rolex Daytona is no doubt the best in its class for the plenty of life left in it.  

3- Hot Rolex WatchesRolex Oyster Perpetual

  3 popular Rolex watches: review

The Rolex Oyster Perpetual watch price is much cheaper considering its peers like the Rolex Submariner / ph: ©Rolex

Whenever it comes to the Rolex Oyster Perpetual, the first thing we must talk about is that everything belonging to it is kept simple: the smooth, polished bezel, the dateless dial, brushed case, or snap-fit clasp. There is no big resistance, glossy ceramic, or reams of dial text here. The movement, of course, is not out of this trend. It is made in an old school way with a forty-eight-hour and chronometer-certified powertrain. The Rolex Oyster Perpetual watch price is much cheaper considering its peers like the Rolex Submariner. However, it still can live up to the dream because it is so plain, simple, frill-free, and basic. Thus, it is perfectly suited to the main concept of any Rolex watch: simple, rugged, and well-built watch.

The Single Porsche looks the part, sounds the part, and drives every bit as it is supposed to be. It gets new brakes, new suspension, new electrics, and a rebuilt engine. The Rolex Oyster Perpetual is nothing but a balance – the best of both worlds. Despite Rolex watch price, these timepieces are really appreciated by the world of professionals. This is because what they deliver, whether the Rolex Submariner, the Rolex Daytona, or the Rolex Oyster Perpetual, is much more than what a normal watch can. It is a massage of lifestyle.


Football superstar Cristiano Ronaldo is the owner of the most expensive Rolex watch in history made from 18 karat white gold and 30 carats of white diamonds on his bracelet and dial.

Football superstar Cristiano Ronaldo becomes the owner of the most expensive Rolex watch in history.  At the Dubai Globe Soccer Awards in January this year, this star wore a Rolex GMT Master Ice watch for £371,000.

The most expensive Rolex watch in history is owned by Cristiano Ronaldo

Cristiano Ronaldo is the owner of the most expensive Rolex watch in history / ph: [email protected]

 The watch is made of 18 karat white gold and 30 carats of white diamonds encrusted on the bracelet and dial.  According to the watch site Bob Watches, the model described as "the perfect combination of ultimate luxury and technological breakthrough", especially only a few customers were chosen to own this expensive Rolex watch.

 It is not uncommon for celebrities or top sports stars in the world to own luxury items.  However the coincidence of the world\'s most expensive Rolex watch is owned by Ronaldo - the first football player to become a billionaire, brings excitement and awe to fans.

 According to a Forbes report, this 35-year-old soccer superstar is the highest-earning footballer in a year.  In addition to the annual salary and bonus of 65 million USD at the Juventus club, Ronaldo also increased his bank account with generous advertising contracts.  In 2020, Ronaldo made $105 million from advertising contracts, including $45 million from Nike, Altice, Herbalife and his own brand CR7.

 Rolex, as well as the Swiss watch industry, are facing a challenging business year due to the Covid-19 epidemic.  Reputable and sought-after watch brand name on the market- Rolex continues to retain its charisma by winning the world\'s top stars\' hearts with a large following on social media.


Rolex watch brand has been favored by watch fans for a long time because of the perfect and unique design. Due to this watch brand’s high price and popularity, a lot of fake Rolex watches have appeared on the market. So, how to spot a counterfeit Rolex watch to choose yourself an authentic one?

 How to spot a counterfeit Rolex watch? Rolex is a luxury watch brand which is favored by a lot of watch fans / Ph: pinterest

#1: Prices

Remember that a genuine Rolex watch will not cost just some millions or under $5,000. So, regardless of any reasons from buyers for those cheap prices, do not believe and choose other watch stores

#2: Water-proof

All genuine Rolex watches are manufactured with extremely good waterproof feature. All Rolex watches have this special feature while many fake watches do not have: “Rolex Submariner watch is the only product designed for deep sea diving, but all Rolex watches are waterproof and totally protected”.

#3: Weight of the watch

Actually, real Rolex watch is heavier than the counterfeit goods because it is made from the best materials. In contrast, fake products are manufactured in cheap materials; therefore, they are lighter and not tight.   

#4: Small symbol

Since 2002, Rolex began to apply the tiny crown symbol on the Sapphire crystal to protect the dial. This micro-brand logo is engraved at 6 o’clock. If you purchase a Rolex watch from 2002 onwards, look for this sign to authenticate the product.

#5: Magnification

According to William May Jewelry Association, a perfect Rolex watch usually has a small date sign. So, lens or magnifying glass is added to help people easily see that sign. The simplest way to distinguish is that the large lens on watch’s face of a real Rolex will zoom in right on the date point. Remember the 5 over recognitions for how to spot a counterfeit Rolex watch.

V- The rare Rolex Daytona model sells for $3.1 million

Surpassing all expectations, the Rolex Daytona with a turquoise dial just sold for $3.1 million.

The auction house Sotheby\'s has once again demonstrated how well-sought-after Rolex Daytona watches are.  If last year, a platinum Rolex Cosmograph Daytona watch with a splendid lapis lazuli dial set a record with a price of 3.27 million USD, at a recent auction, Rolex Daytona watch code 16516  with a turquoise dial - a material never used in the Daytona range - continues to impress at a price tag of $3.1 million.

The rare Rolex Daytona model sells for $3.1 million

The rare Rolex Daytona model sells for $3.1 million / ph: Sotheby\'s

 The Rolex Platinum Daytona Turquoise Dial code 16516 uses the Zenith 4030 movement, made in 1998 - at the end of the period when Rolex also used the automatic Zenith El Primero movement for the Daytona.  As a reminder, Rolex started using the Zenith brand movement in 1988 and replaced it with its own in-house automatic chronograph movement from 2000 onwards.

The Rolex Platinum Daytona Turquoise Dial is said to be one of the only five Daytona that uses a platinum case and is equipped with a Zenith movement.  Auction house Sotheby\'s once said that Rolex had produced many automatic Rolex Daytona watches, but the materials used mostly were stainless steel, white gold, gold gold or a blend of steel and gold over the years.  The platinum Daytona version is extremely rare.

 This watch is estimated to sell for $512,000 to $1,025 million.  However, above all expectations, it was sold for 6 times the lowest estimated price.

 The fact that Rolex watches are constantly being sold at high prices is proof that Rolex watches are a profitable investment, at least for the time being.  Especially sports watch models like the Daytona, that is even more confirmed.


According to FH (Federation of the Swiss Watch Industry), the total value of Swiss watch exports to the Middle East in 2021 is more than $2.2 billion which accounts for about 10% of global watch export value, in which almost half of them are from the UAE - that makes this country the eighth most important single country market in the world.  With a total population of 8 million that shows this country’s purchasing power. 

Luxury watches boom in DubaiLuxury watches boom in Dubai / ph: Dubai Watch Week

The Middle East's luxury watch market is mainly driven by Dubai, followed by Saudi Arabia, Qatar and Kuwait. Dubai is a potential market for the watch industry where has many collectors and connoisseurs live. 

The high level of interest in watches made collection clubs in Dubai born. There are lots of young collectors in their 20s looking for the latest and most exclusive limited watch editions to collect.

The key driver of purchasing power is Dubai Watch Week which last held at the end of November 2021.  This is an important event which gathers about 40 watch brands including Rolex, Chopard, Hublot and other luxury watch brands.


Christie's two auctions: Legends of Time and Exceptional Season of Watches raised $34.8 million, the highest revenue for a single watch auction of this auction unit.

In the list of 10 outstanding watches in Christie's record auction, 8 watches were from the Patek Philippe brand, the other two watches were from Rolex and F.P.  Journe.


1- Patek Philippe

The standout at the auction was the Patek Philippe ref. 3448J “Senza Luna”. While many other Senza Luna watch models have been produced, the watch that appeared at this auction was the only one confirmed by Patek Philippe to be genuine intervention. Others are believed to have been modified by a third party.  This one-of-a-kind watch sold for nearly $3.76 million.

10 outstanding watches in Christie's record auction10 outstanding watches in Christie's record auction - Patek Philippe ref. 3448J “Senza Luna” / ph: Christie's 

Patek World Time watches are being sought after and in the auction, three pieces of this watch line appeared.

The first is the Patek Philippe World Time Ref. 1415 in 18k rose gold.  It is believed to be one of the only two still in existence with cloisonne enamel surface depicting the Eastern hemisphere.  This Patek Philippe Ref. 1415 watch sold for $2.28 million.

The second watch is the Patek Philippe World Time Ref. 2523/1 in yellow gold with a mesh metal bracelet, sold for $2.05 million.

The third watch is the Patek Philippe World Time Platinum Ref. 1415, an one-of-a-kind platinum watch that sold for $1.9 million.

Another super watch also named by the fans in this auction is the Patek Philippe 'Gradowski' Grande Complication which is sold for 517,694 USD.  The pocket watch was produced in 1890 for the famous collector in the world Jean de Gradowski.  At that time, it was the most complicated watch that Patek Philippe brand had ever produced.

The watch features a unique minute counter with Grande et Petite Sonnerie movement, no key needed, instantaneous perpetual calendar, central time indicator for Julian and Gregorian calendars, moon phase and chronograph sub-dial with counter 60 minutes in the center.

2- F.P. Journe

In recent years, watches from independent watch brands have appeared more frequently in prestigious auctions and one of the watch names that has got attention is F.P. Journe.  

10 outstanding watches in Christie's record auction

10 outstanding watches in Christie's record auction - F.P. Journe, Chronomètre Souverain, Nº707-CS / ph: Christie's

In this Christie's auction, F.P. Journe, Chronomètre Souverain, Nº707-CS 
presents a watch crafted by watchmaker François-Paul Journe (founder of the brand F.P. Journe) for his mentor, Sir George Daniel.  This platinum watch is priced at $420,627.

3- Rolex

10 outstanding watches in Christie's record auction 10 outstanding watches in Christie's record auction - Rolex Ref. 6036 “Jean Claude Killy” / ph: Christie's 

Another selling price record belongs to the Rolex Ref. 6036 “Jean Claude Killy” which is sold for 679,474 USD – 3 times the original estimated number.  Several Rolex Daytonas watch models also appeared in the auction including a Rainbow Daytona that sold for $452,982.


The pre-owned luxury watch industry promises to create a huge profit source. Typically, collectors, auctioneers and watchmakers all benefit from this market.

Research firm Deloitte found that one in three customers is interested in pre-owned luxury watches.  This trend is due to some rare watch models that are difficult to buy such as Rolex Daytona and Submariner.

Pre-owned luxury watches attract the Millennials and Gen Z Pre-owned luxury watches attract the Millennials and Gen Z / ph: pexels 

The Millennials and Gen Z ready to spend a large amount of money to own rare pre-owned luxury watches.

It is reported that In Asia, both new and pre-owned luxury watches are selling well.

Phillips, the auction house from the UK, recorded a record when total sales for 2021 increased by $40 million compared to 2020. This auction house from the UK sold a platinum Patek Philippe Blue Royale and a gold Rolex Daytona chronograph model.

Both large and small watch manufacturers are responding fast to this consumer trend.  Some watch makers like Rolex, Richard Mille and Omega are providing a number of services such as ensuring the authenticity of the pre-owned luxury watches, opening additional sales platforms,..

During the peak of the pandemic in 2020, Rolex encountered a shortage due to a production stoppage.  As a result, demand for used Daytona and Submariner watch models is growing rapidly.  On the other hand, the waiting list of watch buyers increases and the volume of products decreases which is making the pre-owned luxury watches market more active.

Watch Box (a brand specializing in buying, selling and exchanging watches) has opened a luxury lounge for customers in Hong Kong.

Chrono24 ( a leading marketplace for Luxury Watches since 2003) was a pioneer in buying and selling pre-owned luxury watches.  The brand has grown into one of the world's largest watch markets with 500,000 daily visitors, 3,000 retail outlets and 30,000 private sellers.

Watchfinder & Co.'s watch maintenance service well accepted by customers. This service is certified by prestigious watch brands such as Panerai, Omega, IWC, Jaeger-LeCoultre, Cartier and Vacheron Constantin.

In China and Singapore, buying Buying and selling pre-owned luxury watches is widely known as a sound investment


Similar to the vintage car and furniture markets, the watch industry has seen an increase in the number of investors trying to make money by buying and selling watches over the past several decades.  The auctions of the most expensive watch models in the world mainly take place at the top auction houses.

Do Watches Make Good Investment?Do Watches Make Good Investment? / ph: pexels 

In fact, most of the watches that are sold at extremely high prices come with inspirational stories, emotional connections like: owned by a celebrity, the first to travel in space or the only piece in a collection.

Furthermore, for a chance to buy one of these exclusive watches at auction, investors need a lot of money and good relationships.  A personal item always has an invisible link with the person who created them or used them, so its value is sometimes even higher than an investment fund is earning tens of %.

Watches are not only tangible objects but also carry sentimental value which is why they are less susceptible to economic ups and downs.  In the watch world, time seems to move more slowly without shocks or hasty deals.  This is especially true for beloved and limited-edition classic watch models.  Collectors who already have such precious timepieces rarely make the decision to sell, but once they do, it is a rare opportunity for latecomers.  So what is the decision?  The answer is “Buy at all costs!”.

For someone who does not consider a watch as an investment or is not a collector, a watch is just to wear it as an accessory or to watch the time.  In that case, you may be interested in models in an accessible price range and preferably unchangeable price for a long time.

In contrast, a handful of watch brands offer their owners rare and vintage value that has been proven over the years.  With vintage timepieces, every part of which is a testament to craftsmanship excellence, designs that have become the brand’s icon or technologies that represent a significant change in the watch industry.  watches and create stories that link people and watches.

Rolex sports watches are a prime example.  If you're trying to get your hands on a new Rolex Submariner, Daytona, Sea-Dweller or GMT-Master II, you'll have to wait in a long queue.  But patience and a little luck will pay off, as these models always stay the same or increase in price over time, almost without exception.  Needless to say, they are a pretty safe long-term investment.

A few other models also classified as potential investment are Omega Speedmaster Professional, Patek Phillippe Calatrava, Jaeger-LeCoultre Reverso or Audemars Piguet Royal Oak - These watch icons represent the revolution in watch design and technology.  Surprisingly, when it was introduced in 1972, the Royal Oak was not a huge hit, however the ratings have slowly changed over the period of the last 5 decades, and now this watch is one of the biggest icons in the luxury watch industry.


The second-hand luxury goods market is booming. In 2021, the most sought-after accessory is watch.

According to a report by The RealReal - a marketplace specializing in retail of luxury goods, customers are spending $1,600 more compared to 2020 on used watches.

Meanwhile, consignment website Fashionphile says searches related to  “watch” term are up 73% since 2020 and searches related to women's watches have increased by 92% since 2020.

According to McKinsey, an US-based consulting firm, the used watch market has a total value of 18 billion USD in 2018. By 2025, it is predicted to increase in value to 30 billion USD.

 Why is Pre-owned Luxury Watch Market booming?

Why is Pre-owned Luxury Watch Market booming? / ph: pexels 

The number of people interested in owning luxury watches is increasing.  However, famous watch brands as Patek Philippe, Rolex, Audemars Piguet and Richard Mille continue to limit their products to ensure exclusivity and quality.

Watch brands have produced less watches than before due to the impact of the pandemic that has caused many production sites to close and supply chain issues to be affected. These factors make many people look to buy used watches and their prices are trending up. However, scarcity is not the only reason driving the second-hand watch craze.

The popularity of luxury resale sites is also a reason for the boom in the second hand watch market.

Besides, the price difference between resale watches and new products greatly affects consumers' thinking.  Some Cartier and Rolex watches retain their value even when resold.  However, watches from other brands are resold at lower prices.

Buyers do not need to go to the store to get information related to the watch model is available online.  This gives customers more time to think twice before investing in this expensive accessory.

The popularity of used watches is one of the factors that show that the second-hand luxury market is booming.  Since the outbreak of the pandemic, buyers have become interested in durable, good-quality watches.  On Rebag, most watches sell out within a few days. 

Some other buyers are looking for watches as emotional attachments.  According to global fashion search engine Lyst, interest in searching terms of couples, engagement and wedding watches increased by 42%.

The demand for used watches is predicted to continuously increase.


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