Italian fashion style through 6 most famous brands

Italian fashion is a buzzword in the fashion world. Famous as the country with the most elegant and personal taste in the world, fashion is an integral part of Italian cultural life. “Style” in the Italian concept is the most luxurious thing, precisely because it cannot be bought. The term “La bella figura”, roughly translated as “good impression” has become one of the important social communication criteria of Italians.

In contrast to the American style, the typical Italian fashion style does not have the concept of "simple". Even if one can clearly distinguish the elegance of British and French fashion, Italian elegance is not necessarily easy to analyze and copy. Flamboyant and stylish are concepts that are easily mistaken for and imposed on Italian art and fashion philosophy. Italian fashion is very "adept" at drawing boundaries with flamboyance and ostentatiousness. Italian fashion style emphasizes sophistication and elegant style. The design inspiration of Italian fashion houses is always associated with the spirit of nostalgia, love and artistic thinking. Here are six luxury brands that epitomize the Italian fashion style that has dominated the country's luxury industry for decades.

1. Prada

With a history of more than 100 years, since it was founded in 1913 by designer Mario Prada, until now, Prada brand has become a prestigious name in world fashion history, and is a symbol of the world. Italian luxury fashion industry. Along with Prada, the name Miuccia Prada is also mentioned by fans with all admiration. Designer Miuccia Prada, granddaughter of founder Mario Prada, has initiated many fashion trends and trends, influencing the direction of the retail fashion industry worldwide. Her talent is recognized in preserving the traditional identity of the brand, yet still being marked by the elegance, femininity and sharpness that is unique to her design style.

The Italian fashion style in Prada's artistic philosophy is a beautiful melody that is difficult to hum but goes deep into people's hearts, leaving silent sobbing and longing. Sophisticated in every design detail, classy in the application of contemporary art in fashion and possessing a noble style of its own, the Prada brand as well as the Italian aesthetic, is fastidious and picky. , especially not for those who do not feel their own inner beauty.

Italian fashion style through 6 most famous brands

The Italian fashion style in Prada's artistic philosophy is a beautiful melody / ph: Prada

2. Gucci

Gucci - one of the world's oldest and oldest high-end fashion brands, is easily recognized by the world with its 2-G monogram, or the "stamped" Horsebit metal buckle. ” on most accessories.

The level of The House of Gucci is confirmed after nearly a century, when the brand philosophy and high-class customer orientation are still maintained. Along with the fashion heritage that has become the lifeblood of the brand, the spirit of Sprezzatura in Italian culture also breathes in Gucci the vitality of the new era. The Gucci brand is not only a symbol of high fashion in Europe in general, but also a pillar of Italy's culture, advocating to honor classic artistic values and promote traditional local craftsmanship. .

3. Valentino

Valentino's evening dresses have never been absent on the red carpet of prestigious events. Valentino's "artistic language" in fashion is designs that reach the pinnacle of aristocratic and classic beauty, with iconic reds, yet glamorous "closed-doors" evening gowns. most seductive.

Each couture house has its own key to success, and accordingly the spirit of the brand is preserved throughout every design detail. With the Valentino brand, lace and rivets are the identity that connects tradition and modernity. This is also the basis of expression for the Italian fashion style that exists in the artistic ideas of Valentino. Italian fashion in Valentino's identity seems to have "divine" all their women, graceful and powerful, the strength hidden under the noble and indifferent beauty. Like an "old wizard" returning from the Middle Ages, talented designer Valentino Garavani is the one who brought "the beauty of the goddess", to all women in this world.

4. Armani

“L’eleganza non è farsi notare, ma farsi ricordare“ – “Elegance in fashion is not about being noticed, but being remembered” – Giorgio Armani.

With that statement alone, the followers of the Armani brand are proud enough of what they aspire to. It is not the ultimate luxury, not the Atelier designs from the powerful fashion house Armani, but the Italian elegance that Armani brings to them – the elegance of the very identity. of Italian fashion. Armani's elegance is not simple elegance, but the nobility and indifferent elegance of "image-building art" Sprezzatura.

Armani brand is considered a monument in the feminist revolution of the 70s, together with fashion brand with opposing creative philosophy - Versace, has created the Italian fashion spirit, with widespread influence. in the fashion world. In some invisible reference to defining Italian fashion, Versace is everything that isn't Armani, and vice versa. But overall, both are "priceless heritage" of this magnificent fashion capital.

5. Versace

Founded as a "fashion dynasty" in the heart of Italy in 1978 by the genius designer Gianni Versace, the Versace brand today is inherited by his sister Donatella. Liked as the "guardian goddess" of the brand - Medusa, Versace's fashion "petrifies" everyone who looks at it.

Versace's fashion philosophy is "told" by expeditions, to spread the inspiration of ancient Greek art. Created by cutting-edge tailoring techniques, the artistic inspiration carries the intense Versace spirit, the "fatal" appeal with impressive colors, materials and ideas that modernize mythological art. The arrogant and powerful beauty of Versace makes even the most influential women in the world, longing and bewitched.

6. Dolce & Gabbana

The Italian luxury fashion brand Dolce & Gabbana was founded in 1985 by the designer couple Domencio Dolce and Stefano Gabbana. Italian fashion style in the spirit of Dolce & Gabbana: absolute femininity, gentleness, love, feeling warm and full of happiness…. captivated everyone who loved the fairy-tale beauty of the Italian countryside.

The fashion "personality" of the Dolce & Gabbana brand can be likened to love songs, sweet, profound but equally stubborn. The reminiscence of the high-class lifestyle of the Italian aristocracy, along with the nostalgic feeling of old memories is the artistic inspiration that this brand always pursues. “Sicily Dress” – part of the 4th collection and a breakthrough design of the brand, represents the identity of Dolce & Gabbana and is on the list of 100 most influential dresses in fashion history. This collection of black and white promotional photos, inspired by Italian cinema of the 1940s, by photographer Fernando Scianna had a strong impact on the Italian fashion market of the 90s.