The lip powder trend
There must be a reason why from its penetration in the cosmetic industry till now, lip powder control 55% of the lipstick market. It is estimated to increase by 6% from 2019 to 2027. And this poses a big threat to the conventional lip products. This lip powder trend creates the most considerable impact on the Asia Pacific region where lip powder reaches the biggest market share.
What do consumers think about lip powder?
Lip powder’s benefits outweigh the conventional product’s benefits, which is the main reason why it is able to attract many consumers. Consumers do not have to worry whether the powder may be loosened. When applying it on your lips, it will react with the oil available on your lips; thus creating a matte, making them smoother and keep them long-lasting.
Most types of conventional products cannot provide these benefits, which is the reason why lip powders win over the conventional ones. They can give more beautiful lips finished while functioning as lip care. Many giants in the beauty industry have introduced their lip powders, including LOréal, Chanel, NYX, Cult Beauty, Buxom Cosmetics, Essence Cosmetics and Clinique.
What do you choose? Pens or palettes?
The two most popular forms of lip powders are pens and palettes. Consumers prefer the lip palettes more as they are more convenient and easy to use. There is no doubt that that sales of palettes lip powder will continue to grow. Of course, product revolution and distribution channels upgrading are necessary for powders market to continuously develop.
The trend towards lip powders in the beauty world will continue its pace to expand lip powder market share. As more and more people are turning to use lip powders, conventional lip companies are facing a tough period.