Will you wait 10 years to Buy Branded Watches?

The Rolex Daytona, Patek Philippe Nautilus and Audemars Piguet Royal Oak are three of the most popular watches in the world right now, with 10-year waiting list at many watch retailers.  In fact, a person won't even be on the list unless it's a VIP with a substantial purchase history or an extremely good relationship.

Will you wait 10 years to Buy Branded Watches? / ph: Rolex

Along with this trend, other watch models also had equally long waiting list. 

By mid-2021, the world has more than 56 million millionaires - A number that has nearly doubled over the past decade and will continue to grow.  Among old and new millionaires, watches have become the most coveted possessions alongside cars and art.  During the pandemic, people couldn't spend money on travel and events, so many turned to buying watches, plus many young people started buying more expensive products. 

Will you wait 10 years to Buy Branded Watches? / ph:  Patek Philippe

This situation has created an expensive second hand market driven by people who want to make money fast by buying and selling products through various websites.  For some watch models, sellers were able to get 3 times the retail price after walking out of the store a few minutes, thereby forming a "gray market" where the exchange of goods and services is legal but informal, not authorized/permitted from the manufacturer.  This is a concern faced by both watch brands and retailers.

Beyer Chronometrie, the oldest Swiss watch retailer, dating back to 1760, has changed its operations according to what is going on in the market.  Visitors can no longer put their names on the waiting list, and Rolex customers will have to sign a document promising not to resell their watches for the next three years.

Will you wait 10 years to Buy Branded Watches? / ph: Audemars Piguet

Delivery time depends on production, but it could take 1 to 3 years. “Chinese customers don't like to wait too long, especially new customers so they buy stocks.  As for seasoned collectors, they're used to waiting to get exactly what they want.”

And despite the enticing demand, this limited supply may last as watchmakers cannot increase output immediately.

WHICH ROLEX WATCH IS HUNTED BY WATCH COLLECTORS?

The Rolex Day-Date becomes the first watch to sell for a million dollars in 2022.

A new world record for Rolex Day-Date is set in Sotheby's online auction: the Rolex 'Rainbow Khanjar' Day-Date ref.18059 sold for $1,330,000.

Which Rolex watch is hunted by Watch Collectors? / ph: Sotheby's

The Rolex Day-Date was first launched in 1956. However, its history dates back to 1950, when a patent was filed in Switzerland for a watch that displayed both the day and the month on the dial.

The first Rolex Day-Date watches were produced in white, yellow, or rose gold with a domed bezel (ref.6510 version) or with a slotted bezel (ref.6511).  These watch models were only produced for a year before being replaced by ref. 6611.

Entering the 1960s, Rolex Day-Date watch became famous and loved by world leaders. 

The brand now offers the Rolex Day-Date in both 36 mm and 40 mm dial sizes, in platinum, rose gold, yellow gold and white gold. Additionally, the brand continues to produce a number of exclusive versions with diamond dials and bezels, bracelets and gem-set dials.  These models typically have six-digit prices.

The Rolex Day-Date has a dial size of 36 mm which means that it is suitable for all genders. 

Watches, especially ones with a long, sustainable production life don't usually double in price overnight.  They tend to increase in price for many years.  However, Rolex Day-Date is making a difference.

The Rolex Day-Date "Rainbow Khanjar" has a strong attraction.  It is estimated that only 5 models will be released to the market.  So it's extremely rare.

Besides, the watch model is exquisitely decorated by the brand.  18K white gold case, diamond dial and sapphire bezel.  The bracelet part is set with diamonds.

In the near future, experts predict that Rolex Day-Date will get more attention.  The auction price will be the most specific evidence.  The Rolex Day-Date is the most recent Rolex watch to break the million dollar mark in the auction.

Until now, the Rolex Day-Date is still loved by many presidents, artists and NBA superstars.  For many people, this watch model is a symbol of success.

After being auctioned for $1,330,000, the Rolex Day-Date deserves to be on Watch Collector's wish list.

ROLEX LAUNCHES NEW DATEJUST MODEL ENGRAVED WITH CATARACT TECHNOLOGY

Luxury Swiss watch brand Rolex has launched a new version of its sophisticated laser-engraved Datejust with the price start at $7,050.

As one of the world's most luxurious watch brands, Rolex's new product launching steps are always highly interested by collectors.  Released this spring, the latest Datejust model will be part of the continued evolution of one of the company's most popular models, which is already 76 years old.

The new Datejust model will come in four different versions.  In particular, three have a shape that reminds the viewer of the heat of life with the palm leaf shape sinking into blue, gold and silver tones, and the Oyster strap.  The fourth version is completely different with a gold grooved dial with matching bezel and a Jubilee bracelet that mixes gold and steel.

Rolex launches New Datejust model engraved with cataract technology / ph: Rolex 

All four models have 36mm cases and are powered by Rolex's self-winding 3235 movement, whose hairspring is made of niobium and zirconium alloys, making the watch insensitive to magnetic fields and temperature variations.  In addition, the movement's power reserve – i.e. how long the watch continues to run after it is removed from the hand – has been increased to three days.  Therefore, the buyer does not need to wear it continuously to maintain the operation of the watch.

These unique watch face motifs mentioned above are all made using lightning-fast laser technology.  Developed in the 1990s, the technique uses extremely short laser pulses - a femtosecond equal to a millionth of a billionth of a second so that no heat is generated when cutting into an object's surface.  In cataract surgery, a laser is used to cut into the surface of the eye more precisely than the most steady hand of the surgeon, and the obstruction is then removed.

For Datejust watches, these laser pulses are directed at the bronze dial to create a complex design that is only a few tenths of a micrometer deep.  And because this is Rolex, a company that is very good at keeping the craft, the entire sculpting process is done by in-house craftsmen, rather than outsourcing.

Despite using advanced laser technology, the new Datejust model is priced the same as previous comebacks, starting at $7,050.

The Datejust is a famous watch model that was first released on occasion of the 40th anniversary of Rolex brand establishment. The first Datejust was the Ref.4467 with a diameter of 36mm, with 3 watch hands and a calendar box located at 3 o'clock.  After more than 70 years, the Rolex Datejust has been produced with many improvements, including a 41mm dial and many trendy features but the 36mm version is still considered a traditional size.

PRE-OWNED LUXURY WATCHES ATTRACT THE MILLENNIALS AND GEN Z

The pre-owned luxury watch industry promises to create a huge profit source. Typically, collectors, auctioneers and watchmakers all benefit from this market.

Research firm Deloitte found that one in three customers is interested in pre-owned luxury watches.  This trend is due to some rare watch models that are difficult to buy such as Rolex Daytona and Submariner.

Pre-owned luxury watches attract the Millennials and Gen Z / ph: pexels 

The Millennials and Gen Z ready to spend a large amount of money to own rare pre-owned luxury watches.

It is reported that In Asia, both new and pre-owned luxury watches are selling well.

Phillips, the auction house from the UK, recorded a record when total sales for 2021 increased by $40 million compared to 2020. This auction house from the UK sold a platinum Patek Philippe Blue Royale and a gold Rolex Daytona chronograph model.

Both large and small watch manufacturers are responding fast to this consumer trend.  Some watch makers like Rolex, Richard Mille and Omega are providing a number of services such as ensuring the authenticity of the pre-owned luxury watches, opening additional sales platforms,..

During the peak of the pandemic in 2020, Rolex encountered a shortage due to a production stoppage.  As a result, demand for used Daytona and Submariner watch models is growing rapidly.  On the other hand, the waiting list of watch buyers increases and the volume of products decreases which is making the pre-owned luxury watches market more active.

Watch Box (a brand specializing in buying, selling and exchanging watches) has opened a luxury lounge for customers in Hong Kong.

Chrono24 ( a leading marketplace for Luxury Watches since 2003) was a pioneer in buying and selling pre-owned luxury watches.  The brand has grown into one of the world's largest watch markets with 500,000 daily visitors, 3,000 retail outlets and 30,000 private sellers.

Watchfinder & Co.'s watch maintenance service well accepted by customers. This service is certified by prestigious watch brands such as Panerai, Omega, IWC, Jaeger-LeCoultre, Cartier and Vacheron Constantin.

In China and Singapore, buying Buying and selling pre-owned luxury watches is widely known as a sound investment. 

GLOBAL WATCH INDUSTRY RECOVERS TO PRE-PANDEMIC LEVELS

The global watch industry has recovered to pre-pandemic levels, with Rolex cementing its inherent dominance which accounts for a 28.8% market share (up from 24.9% in 2020).  This legendary brand is said to produce just over 1 million watches by 2021, with estimated retail sales of $13 billion.

Global Watch Industry recovers to pre-pandemic levels / ph: Rolex

Audemars Piguet has surpassed Patek Philippe in sales over the past year, according to an annual report published by investment bank Morgan Stanley and Genevan consulting firm LuxeConsult. The report estimates that Audemars Piguet has grossed $1.7 billion in 2021, higher than Patek Philippe's $1.65 billion sales. 

Customers spend more on Patek Philippe ($2.19 billion versus Audemars Piguet’s $1.91 billion), however this is because Audemars Piguet retails most of its products directly to customers, whereas Patek Philippe must share revenue with its retail partners because of this watch brand's wholesale approach.

Overall, the report shows that the global watch industry has recovered to pre-pandemic levels, with Rolex cementing its inherent dominance which accounts for a 28.8% market share (up from 24.9% in 2020).  This legendary brand is said to produce just over 1 million watches by 2021, with estimated retail sales of $13 billion.

Cartier overtook Omega to take second place, with net sales of $2.57 billion.  Cartier increased production by 22% from 490,000 units in 2020 to above 600,000 units last year, while Omega increased by just 14% from 500,000 units to 570,000 units produced.

Elsewhere in the rankings, Hermes and Chopard, which are launching stainless steel watch models, entered the top 20.

According to the report, one of the biggest success stories of 2021 is high-end jewelry brand Van Cleef and Arpels, whose watch business jumped from 21st place to 17th place with revenue more than doubling from $164.8 million to $435 million.

The top 20 brands listed in the report are: Rolex, Cartier, Omega, Audemars Piguet, Longines, Patek Philippe, Richard Mille, Tissot, IWC, TAG Heuer, Breitling, Hublot, Vacheron Constantin, Jaeger-LeCoultre,  Tudor, Panerai, Van Cleef & Arpels, Chopard, Hermes and Bulgari.

DO WATCHES MAKE GOOD INVESTMENT?

Similar to the vintage car and furniture markets, the watch industry has seen an increase in the number of investors trying to make money by buying and selling watches over the past several decades.  The auctions of the most expensive watch models in the world mainly take place at the top auction houses.

Do Watches Make Good Investment? / ph: pexels 

In fact, most of the watches that are sold at extremely high prices come with inspirational stories, emotional connections like: owned by a celebrity, the first to travel in space or the only piece in a collection.

Furthermore, for a chance to buy one of these exclusive watches at auction, investors need a lot of money and good relationships.  A personal item always has an invisible link with the person who created them or used them, so its value is sometimes even higher than an investment fund is earning tens of %.

Watches are not only tangible objects but also carry sentimental value which is why they are less susceptible to economic ups and downs.  In the watch world, time seems to move more slowly without shocks or hasty deals.  This is especially true for beloved and limited-edition classic watch models.  Collectors who already have such precious timepieces rarely make the decision to sell, but once they do, it is a rare opportunity for latecomers.  So what is the decision?  The answer is “Buy at all costs!”.

For someone who does not consider a watch as an investment or is not a collector, a watch is just to wear it as an accessory or to watch the time.  In that case, you may be interested in models in an accessible price range and preferably unchangeable price for a long time.

In contrast, a handful of watch brands offer their owners rare and vintage value that has been proven over the years.  With vintage timepieces, every part of which is a testament to craftsmanship excellence, designs that have become the brand’s icon or technologies that represent a significant change in the watch industry.  watches and create stories that link people and watches.

Rolex sports watches are a prime example.  If you're trying to get your hands on a new Rolex Submariner, Daytona, Sea-Dweller or GMT-Master II, you'll have to wait in a long queue.  But patience and a little luck will pay off, as these models always stay the same or increase in price over time, almost without exception.  Needless to say, they are a pretty safe long-term investment.

A few other models also classified as potential investment are Omega Speedmaster Professional, Patek Phillippe Calatrava, Jaeger-LeCoultre Reverso or Audemars Piguet Royal Oak - These watch icons represent the revolution in watch design and technology.  Surprisingly, when it was introduced in 1972, the Royal Oak was not a huge hit, however the ratings have slowly changed over the period of the last 5 decades, and now this watch is one of the biggest icons in the luxury watch industry.

10 OUTSTANDING WATCHES IN CHRISTIE'S RECORD AUCTION

Christie's two auctions: Legends of Time and Exceptional Season of Watches raised $34.8 million, the highest revenue for a single watch auction of this auction unit.

In the list of 10 outstanding watches in Christie's record auction, 8 watches were from the Patek Philippe brand, the other two watches were from Rolex and F.P.  Journe.

10 OUTSTANDING WATCHES IN CHRISTIE'S RECORD AUCTION

1- Patek Philippe

The standout at the auction was the Patek Philippe ref. 3448J “Senza Luna”. While many other Senza Luna watch models have been produced, the watch that appeared at this auction was the only one confirmed by Patek Philippe to be genuine intervention. Others are believed to have been modified by a third party.  This one-of-a-kind watch sold for nearly $3.76 million.

10 outstanding watches in Christie's record auction - Patek Philippe ref. 3448J “Senza Luna” / ph: Christie's 

Patek World Time watches are being sought after and in the auction, three pieces of this watch line appeared.

The first is the Patek Philippe World Time Ref. 1415 in 18k rose gold.  It is believed to be one of the only two still in existence with cloisonne enamel surface depicting the Eastern hemisphere.  This Patek Philippe Ref. 1415 watch sold for $2.28 million.

The second watch is the Patek Philippe World Time Ref. 2523/1 in yellow gold with a mesh metal bracelet, sold for $2.05 million.

The third watch is the Patek Philippe World Time Platinum Ref. 1415, an one-of-a-kind platinum watch that sold for $1.9 million.

Another super watch also named by the fans in this auction is the Patek Philippe 'Gradowski' Grande Complication which is sold for 517,694 USD.  The pocket watch was produced in 1890 for the famous collector in the world Jean de Gradowski.  At that time, it was the most complicated watch that Patek Philippe brand had ever produced.

The watch features a unique minute counter with Grande et Petite Sonnerie movement, no key needed, instantaneous perpetual calendar, central time indicator for Julian and Gregorian calendars, moon phase and chronograph sub-dial with counter 60 minutes in the center.

2- F.P. Journe

In recent years, watches from independent watch brands have appeared more frequently in prestigious auctions and one of the watch names that has got attention is F.P. Journe.  
 

10 outstanding watches in Christie's record auction - F.P. Journe, Chronomètre Souverain, Nº707-CS / ph: Christie's

In this Christie's auction, F.P. Journe, Chronomètre Souverain, Nº707-CS presents a watch crafted by watchmaker François-Paul Journe (founder of the brand F.P. Journe) for his mentor, Sir George Daniel.  This platinum watch is priced at $420,627.

3- Rolex

10 outstanding watches in Christie's record auction - Rolex Ref. 6036 “Jean Claude Killy” / ph: Christie's 

Another selling price record belongs to the Rolex Ref. 6036 “Jean Claude Killy” which is sold for 679,474 USD – 3 times the original estimated number.  Several Rolex Daytonas watch models also appeared in the auction including a Rainbow Daytona that sold for $452,982.

WHY IS PRE-OWNED LUXURY WATCH MARKET BOOMING?

The second-hand luxury goods market is booming. In 2021, the most sought-after accessory is watch.

According to a report by The RealReal - a marketplace specializing in retail of luxury goods, customers are spending $1,600 more compared to 2020 on used watches.

Meanwhile, consignment website Fashionphile says searches related to  “watch” term are up 73% since 2020 and searches related to women's watches have increased by 92% since 2020.

According to McKinsey, an US-based consulting firm, the used watch market has a total value of 18 billion USD in 2018. By 2025, it is predicted to increase in value to 30 billion USD.

Why is Pre-owned Luxury Watch Market booming? / ph: pexels 

The number of people interested in owning luxury watches is increasing.  However, famous watch brands as Patek Philippe, Rolex, Audemars Piguet and Richard Mille continue to limit their products to ensure exclusivity and quality.

Watch brands have produced less watches than before due to the impact of the pandemic that has caused many production sites to close and supply chain issues to be affected. These factors make many people look to buy used watches and their prices are trending up. However, scarcity is not the only reason driving the second-hand watch craze.

The popularity of luxury resale sites is also a reason for the boom in the second hand watch market.

Besides, the price difference between resale watches and new products greatly affects consumers' thinking.  Some Cartier and Rolex watches retain their value even when resold.  However, watches from other brands are resold at lower prices.

Buyers do not need to go to the store to get information related to the watch model is available online.  This gives customers more time to think twice before investing in this expensive accessory.

The popularity of used watches is one of the factors that show that the second-hand luxury market is booming.  Since the outbreak of the pandemic, buyers have become interested in durable, good-quality watches.  On Rebag, most watches sell out within a few days. 

Some other buyers are looking for watches as emotional attachments.  According to global fashion search engine Lyst, interest in searching terms of couples, engagement and wedding watches increased by 42%.

The demand for used watches is predicted to continuously increase.

ROLEX WATCHES
 

I- WHICH ROLEX WATCH IS HUNTED BY WATCH COLLECTORS?

The Rolex Day-Date becomes the first watch to sell for a million dollars in 2022.

A new world record for Rolex Day-Date is set in Sotheby's online auction: the Rolex 'Rainbow Khanjar' Day-Date ref.18059 sold for $1,330,000.

Which Rolex watch is hunted by Watch Collectors? / ph: Sotheby's

The Rolex Day-Date was first launched in 1956. However, its history dates back to 1950, when a patent was filed in Switzerland for a watch that displayed both the day and the month on the dial.

The first Rolex Day-Date watches were produced in white, yellow, or rose gold with a domed bezel (ref.6510 version) or with a slotted bezel (ref.6511).  These watch models were only produced for a year before being replaced by ref. 6611.

Entering the 1960s, Rolex Day-Date watch became famous and loved by world leaders. 

The brand now offers the Rolex Day-Date in both 36 mm and 40 mm dial sizes, in platinum, rose gold, yellow gold and white gold. Additionally, the brand continues to produce a number of exclusive versions with diamond dials and bezels, bracelets and gem-set dials.  These models typically have six-digit prices.

The Rolex Day-Date has a dial size of 36 mm which means that it is suitable for all genders. 

Watches, especially ones with a long, sustainable production life don't usually double in price overnight.  They tend to increase in price for many years.  However, Rolex Day-Date is making a difference.

The Rolex Day-Date "Rainbow Khanjar" has a strong attraction.  It is estimated that only 5 models will be released to the market.  So it's extremely rare.

Besides, the watch model is exquisitely decorated by the brand.  18K white gold case, diamond dial and sapphire bezel.  The bracelet part is set with diamonds.

In the near future, experts predict that Rolex Day-Date will get more attention.  The auction price will be the most specific evidence.  The Rolex Day-Date is the most recent Rolex watch to break the million dollar mark in the auction.

Until now, the Rolex Day-Date is still loved by many presidents, artists and NBA superstars.  For many people, this watch model is a symbol of success.

After being auctioned for $1,330,000, the Rolex Day-Date deserves to be on Watch Collector's wish list.
 

II- 3 HOT ROLEX WATCHES: REVIEW

More than just a watch, Rolex have become a symbol of quality and luxury. Let’s find out more about some Hot Rolex Watches these days: Rolex Submariner, Rolex Daytona and Rolex Oyster Perpetual.

It is not exaggerated at all to say that Rolex is currently the King of luxury watches. It is the most recognizable luxury watch brand in the world and has many loyal customers who are willing to pay a big amount to own a Rolex watch. Built on different purposes, Rolex is not just simply used as jewelry or decoration like some of their peers. Rather, you will find many classic models of Rolex created for specific, functional purposes, such as the Rolex Submariner for diving or the Rolex Daytona for racing. Add to that, as time goes by, the Rolex watches will increase in value and for that reason, Rolex watches are considered a good investment. Today, we are going to know more about Rolex Submariner and Rolex Daytona and Rolex Oyster Perpetual.  

1- Hot Rolex Watches: Rolex Submariner

 

The designs of Rolex watches have always been sophisticated and the Rolex Submariner is not out of this trend / ph: ©Rolex

The Rolex Submariner in stainless steel is among the most recognizable watches in the world. Making its debut in 1953, the stainless version still receives much love and support from the real Rolex fans, despite different options being added to the Rolex Submariner collection. The Rolex Submariner, together with the Rolex Oyster Perpetual, presents the advanced technology of waterproofness applying on luxury watches.

The designs of Rolex watches have always been sophisticated and the Rolex Submariner is not out of this trend. Its real attraction comes from traditional design and modern technology. The Rolex Submariner has a robust 804L Oyster steel, enhancing the timepiece’s resistance to corrosion. You definitely can expect an outstanding shiny appearance after polishing. There are also a set of four click-springs, allowing it easier to adjust the bezel. The feature making the luxury watch more supporting for deep drivers is the rotatable bezel because it can maintain an excellent grip even underwater.  

2- Hot Rolex Watches: Rolex Daytona

 

Rolex Daytona watch is no doubt the best in its class for the plenty of life left in it / ph: ©Rolex

Do you know what is the price of the Rolex Daytona watch price when it was introduced in the market? $12,400. This time the company was bombarded with orders despite that sky-rocketing price of the Rolex Daytona watch. The bezel actually is the biggest update on the new Rolex Daytona which makes watch lovers excited. It not only refreshes the watch but also gives it a completely retro look. Rolex made its proprietary ceramic material, Cerachrom, into its product in 2005.

The combination of diamond polish finish, together with the properties of ceramic, makes it virtually scratchproof and impervious to color degradation. Thanks to this, you can expect your beloved Rolex Daytona watch to look new and super shiny. The Rolex Daytona watch’s tachymeter numbers do not have all the text on the same axis. Instead, it follows the curve of the bezel. With 72 hours of power reserve, the excellent caliber 4130 really beats away behind the dial (in which there is a black ring around the chronograph totalizers). A new chronograph movement definitely is not simple and the Rolex Daytona is no doubt the best in its class for the plenty of life left in it.  

3- Hot Rolex Watches: Rolex Oyster Perpetual

 

The Rolex Oyster Perpetual watch price is much cheaper considering its peers like the Rolex Submariner / ph: ©Rolex

Whenever it comes to the Rolex Oyster Perpetual, the first thing we must talk about is that everything belonging to it is kept simple: the smooth, polished bezel, the dateless dial, brushed case, or snap-fit clasp. There is no big resistance, glossy ceramic, or reams of dial text here. The movement, of course, is not out of this trend. It is made in an old school way with a forty-eight-hour and chronometer-certified powertrain. The Rolex Oyster Perpetual watch price is much cheaper considering its peers like the Rolex Submariner. However, it still can live up to the dream because it is so plain, simple, frill-free, and basic. Thus, it is perfectly suited to the main concept of any Rolex watch: simple, rugged, and well-built watch.

The Single Porsche looks the part, sounds the part, and drives every bit as it is supposed to be. It gets new brakes, new suspension, new electrics, and a rebuilt engine. The Rolex Oyster Perpetual is nothing but a balance – the best of both worlds. Despite Rolex watch price, these timepieces are really appreciated by the world of professionals. This is because what they deliver, whether the Rolex Submariner, the Rolex Daytona, or the Rolex Oyster Perpetual, is much more than what a normal watch can. It is a massage of lifestyle.

III- THE MOST EXPENSIVE ROLEX WATCH IN HISTORY IS OWNED BY CRISTIANO RONALDO

Football superstar Cristiano Ronaldo is the owner of the most expensive Rolex watch in history made from 18 karat white gold and 30 carats of white diamonds on his bracelet and dial.

Football superstar Cristiano Ronaldo becomes the owner of the most expensive Rolex watch in history.  At the Dubai Globe Soccer Awards in January this year, this star wore a Rolex GMT Master Ice watch for £371,000.

Cristiano Ronaldo is the owner of the most expensive Rolex watch in history / ph: [email protected]

 The watch is made of 18 karat white gold and 30 carats of white diamonds encrusted on the bracelet and dial.  According to the watch site Bob Watches, the model described as "the perfect combination of ultimate luxury and technological breakthrough", especially only a few customers were chosen to own this expensive Rolex watch.

 It is not uncommon for celebrities or top sports stars in the world to own luxury items.  However the coincidence of the world\'s most expensive Rolex watch is owned by Ronaldo - the first football player to become a billionaire, brings excitement and awe to fans.

 According to a Forbes report, this 35-year-old soccer superstar is the highest-earning footballer in a year.  In addition to the annual salary and bonus of 65 million USD at the Juventus club, Ronaldo also increased his bank account with generous advertising contracts.  In 2020, Ronaldo made $105 million from advertising contracts, including $45 million from Nike, Altice, Herbalife and his own brand CR7.

 Rolex, as well as the Swiss watch industry, are facing a challenging business year due to the Covid-19 epidemic.  Reputable and sought-after watch brand name on the market- Rolex continues to retain its charisma by winning the world\'s top stars\' hearts with a large following on social media.

IV- HOW TO SPOT A COUNTERFEIT ROLEX WATCH?

Rolex watch brand has been favored by watch fans for a long time because of the perfect and unique design. Due to this watch brand’s high price and popularity, a lot of fake Rolex watches have appeared on the market. So, how to spot a counterfeit Rolex watch to choose yourself an authentic one?

  Rolex is a luxury watch brand which is favored by a lot of watch fans / Ph: pinterest

#1: Prices

Remember that a genuine Rolex watch will not cost just some millions or under $5,000. So, regardless of any reasons from buyers for those cheap prices, do not believe and choose other watch stores. 

#2: Water-proof

All genuine Rolex watches are manufactured with extremely good waterproof feature. All Rolex watches have this special feature while many fake watches do not have: “Rolex Submariner watch is the only product designed for deep sea diving, but all Rolex watches are waterproof and totally protected”.

#3: Weight of the watch

Actually, real Rolex watch is heavier than the counterfeit goods because it is made from the best materials. In contrast, fake products are manufactured in cheap materials; therefore, they are lighter and not tight.   

#4: Small symbol

Since 2002, Rolex began to apply the tiny crown symbol on the Sapphire crystal to protect the dial. This micro-brand logo is engraved at 6 o’clock. If you purchase a Rolex watch from 2002 onwards, look for this sign to authenticate the product.

#5: Magnification

According to William May Jewelry Association, a perfect Rolex watch usually has a small date sign. So, lens or magnifying glass is added to help people easily see that sign. The simplest way to distinguish is that the large lens on watch’s face of a real Rolex will zoom in right on the date point. Remember the 5 over recognitions for how to spot a counterfeit Rolex watch.

V- The rare Rolex Daytona model sells for $3.1 million

Surpassing all expectations, the Rolex Daytona with a turquoise dial just sold for $3.1 million.

The auction house Sotheby\'s has once again demonstrated how well-sought-after Rolex Daytona watches are.  If last year, a platinum Rolex Cosmograph Daytona watch with a splendid lapis lazuli dial set a record with a price of 3.27 million USD, at a recent auction, Rolex Daytona watch code 16516  with a turquoise dial - a material never used in the Daytona range - continues to impress at a price tag of $3.1 million.

The rare Rolex Daytona model sells for $3.1 million / ph: Sotheby\'s

 The Rolex Platinum Daytona Turquoise Dial code 16516 uses the Zenith 4030 movement, made in 1998 - at the end of the period when Rolex also used the automatic Zenith El Primero movement for the Daytona.  As a reminder, Rolex started using the Zenith brand movement in 1988 and replaced it with its own in-house automatic chronograph movement from 2000 onwards.

The Rolex Platinum Daytona Turquoise Dial is said to be one of the only five Daytona that uses a platinum case and is equipped with a Zenith movement.  Auction house Sotheby\'s once said that Rolex had produced many automatic Rolex Daytona watches, but the materials used mostly were stainless steel, white gold, gold gold or a blend of steel and gold over the years.  The platinum Daytona version is extremely rare.

 This watch is estimated to sell for $512,000 to $1,025 million.  However, above all expectations, it was sold for 6 times the lowest estimated price.

 The fact that Rolex watches are constantly being sold at high prices is proof that Rolex watches are a profitable investment, at least for the time being.  Especially sports watch models like the Daytona, that is even more confirmed.