14 Famous Milanese fashion brands

Milan is home to some of the world's most famous luxury fashion brands: the city boasts a centuries-old sartorial heritage.  Here's a list of Milan's best fashion brands, from King George - aka Giorgio Armani - to young talents like Marco Rambaldi and Attico.

1- Giorgio Armani

 Giorgio Armani was actually born in Piacenza, but (as he stated in the 1990 documentary Made in Milan) Milan was the city where he truly felt himself.  He moved to Milan at a young age, doing all sorts of fashion-related jobs before launching his eponymous brand in 1975. The brand stands out for its line of deconstructed vests that challenge tailoring.  Tradition: Armani jackets become a staple for style-conscious men and apparel for a new generation of working women looking for a stronger image after the feminist revolution of the 1960s  Armani was loved and respected by many Milanese, who liked to call him King George.  Every fashion week, as well as showing his own collections, he offers his venue - the prestigious Armani Teatro - for free to a young designer of his choice.

Giorgio Armani is one of Famous Milanese fashion brands / ph: Giorgio Armani

2- Attico

 Attico is the brainchild of street style icons Gilda Ambrosio and Giorgia Tordini, born from a shared love for glamour and sparkle.  In 2016, the two girls were just studying fashion (one at IED Istituto Europeo di Design and one at Istituto Marangoni) when they decided to launch their own brand.  The label is fast becoming a favorite of both seasoned fashion editors and great party girls, available on Net-a-Porter and in international concept stores.  By using luxurious silks, rich patterns and exquisite embroidery, the brand infuses opulence into urban wardrobes.  Signature pieces include ultra-feminine miniskirts, '80s-inspired blazers, tank tops, and sexy silky sunglasses.

3- Dolce & Gabbana

 Sicilian Domenico Dolce and Milanese Stefano Gabbana debuted as a designer duo (and as a married couple) at Milan Fashion Week in 1985 with a striking 'Sicilian widow' collection.  Over the years, they have exhibited collections that convey different stories and characters of the Mediterranean: plaid suits, baroque evening dresses, Neapolitan streetwear or fairy gowns  romantic.  Today, even though they are divorced, they still captivate the crowd as business partners.  Brocade, floral embroidery, lace, animal prints and all things decadent are among the brand's signature elements.  Their advertising campaigns are often crowded with Sicilian lifestyle shots, often featuring the brand's all-time muse Monica Bellucci.  Despite being one of the most famous Italian brands, Dolce & Gabbana is not registered in the Italian Fashion Room and carries out promotional activities as an independent.  For this reason, their show does not appear on the official Fashion Week calendar.

4- Marta Ferri

 Marta Ferri handcrafted bespoke and tailored clothing and is known as one of Milan's most sought-after wedding dresses.  Once married, the designer was a member of the House of Borromeo, an old Italian aristocratic family.  Before settling in Milan, she lived in New York and Argentina, modeling for jewelry campaigns and working for Prada.  Inspired by vintage fabrics and tapestries, her designs are feminine and classic.  She may not push the boundaries, but her dresses are instantly recognizable for their eye-catching patterns and elegant silhouettes.  Ferri's studio is located downtown and is appointment only.  Besides her name brand, Ferri is also a textile consultant for Italian furniture brand Molteni.

5- Missoni

 As Vogue UK contributor Scarlett Conlon commented on the enduring appeal of Missoni fashion: Perhaps it's the warmth radiating from the family behind the brand that makes people want to own a piece of the calendar.  their collective history, or perhaps it is true that the creations have an elusive duality when it comes to feeling that wonderful holiday of island life in Italy in the summer and luxury city life become  cold.  Indeed, after it was launched in the 1950s, Missoni remains a family-run business, and the Missonis are listed among the city's most notable tribes.  Their signature zigzag, intricate knit and wool fabrics are timeless and remain forever desired.  Recently, the brand has appointed supermodel Gigi Hadid as a brand ambassador.

6- Moschino

 Moschino was launched in 1983, embodying the '80s love for all things wacky and over the top.  Franco Moschino is an artist and an intellectual;  Before his death in 1994, he led his brand with a punk attitude and satirical wit.  His eccentric designs often satirize the fashion establishment and its victims: trash bag dresses, 'money belts' sewn on Chanel-like suits, hats with light bulbs, beautifully cut jackets  eyes with giant eyes on the back, and heavy use of prints and logos are part of Moschino's radical vision and pop aesthetic.  The brand's creative director is now Jeremy Scott, who has maintained the spirit of Franco Moschino, achieving the reputation of "most irreverent designer" and fashion's ultimate rebel.  From Barbie dolls to The Wizard of Oz, his collections still draw inspiration from pop elements, often with bold political statements.

7- Prada

 Prada started in 1913 as a luxury leather tailor, but it wasn't until Miuccia Prada, the founder's granddaughter, took over the company in 1978 that it achieved the global fame it is now.  .  Miuccia ignored the flashy '80s zeitgeist by designing bold and elegant statement pieces.  She then turned to utilitarian ready-made fabrics, and with her husband Patrizio Bertelli, she produced high-end bags and backpacks out of a special black military-grade nylon that her grandfather's grandfather owned.  she used as a cover for the steamed trunk, completely changing the world's idea of ​​luxury.  Thirty years later, Miuccia is still setting the trend.  Her avant-garde approach includes being the first major label to commission leading architects such as Rem Koolhaas and Herzog & de Meuron to design the brand's flagship stores.  The opening of Milan's premier contemporary art space, Fondazione Prada, also designed by Koolhaas, is testament to Prada's endless sublime.

8- Marco Rambaldi

 Born in Bologna in 1990, Marco Rambaldi is one of Milan's young, young design talents.  After presenting his first womenswear collection during Milan Fashion Week 2014, he was awarded the Next Generation award and has since won numerous prestigious awards for emerging designers.  , including the Vogue Talent Award.  Now he's officially established as a label, and defining his creative vision as a clash of two worlds: the '70s Italian bourgeoisie with its reactionary, repetitive norms  repeated daily and a completely youthful, emotional, transversal, new aesthetic.  This approach often involves recapturing dated crafts, such as crochet or patchwork, in a quirky, modern way.  His collections range from simple everyday wear with a pop vibe to more sophisticated evening wear with a sartorial cut.

9- Versace

 Versace was founded in Milan in 1978 by Gianni Versace, who grew up in the south of Italy, learning the trade from his seamstress mother.  Versace became known for its exotic charm, typically using innovative materials to create sexy, feminine dresses.  His sculptural siren dresses have become his signature silhouette, and the brand's logo, the head of the Medusa fascination, is a recurring motif.  In 1997, Versace was shot and killed outside his Miami Beach mansion.  In the New York Times obituary, Anna Wintour endorsed his strategic flirtation with the media by saying, “He was the first to recognize the value of celebrity in the first place.”  front seats, and the value of supermodels, and put fashion on the international media platform.  Following Gianni's death, his sister Donatella took over as artistic director and has spearheaded and expanded the brand ever since.

10- Marni

 Founded in Milan in 1994 by Consuelo Castiglioni, Marni soon became internationally known for its innovative prints and colors and experimental collections.  When Castiglioni stepped down in 2016, Marni appointed Francesco Risso as creative director, opening a new chapter for the brand.  Risso has managed to keep Castiglioni's fans happy by maintaining the label's reputation for blending eccentricity with intellectualism, while also coming up with ideas of his own.  Risso draws inspiration from the art world, from social issues and from the people around him.  His creations are told in a distinctive way, with each piece telling a story and infusing a visionary aesthetic.  His attention to sustainability has been welcomed by critics worldwide.

11- Lucio Vanotti

 Lucio Vanotti was born in 1975, and he studied fashion design at Milan's prestigious fashion school Istituto Marangoni.  After being one of the finalists at Who Is On Next?  During the Pitti Immagine Uomo international men's event (June 2012, Florence), he decided to launch his own eponymous brand, designing and producing both men's and women's collections.  His fashion sense is reasonable and necessary.  The design process is clear, fast and efficient, as if ruled by a mathematical formula, and aims to achieve a perfect simplicity.  Lucio Vanotti fuses beauty and utility, dry form and delicate shape.  Garments are stripped clean, leaving only the essentials.  His conceptual approach is shared by a number of other contemporary Italian and international designers who react to minimalism with an overwhelming society.

12- Gabriele Colangelo

 Gabriele Colangelo Wins Who Is On Next?  organized by Vogue Italia - in 2008. He then launched his brand in Milan, which reinvented the concept of timeless elegance and luxury.  Young Italian designers often use only the finest materials for their creations, and they often apply old-school weaving, knitting and weaving techniques: this is primarily a reaction to fashion.  fast and poor quality products.  Colangelo personally researches the highest quality fabrics and textiles that contribute to his collection.  His work is inspired by contemporary art and architecture, and his clothes are the pieces of an educated, educated, art-savvy (money) woman.  In 2014, Colangelo was the only Italian designer to be voted a finalist at the prestigious LVMH awards, and in February 2015 luxury brand Giada selected him as its new creative director.

13- Albino Teodoro

 Albino Teodoro is another winner of Who Is On Next (2005) and another proud member of the concept/minimalist fashion movement.  Basically, he collaborated with all the important brands in the industry before and after launching his own label - Emmanuel Ungaro, Guy Laroche, Emilio Pucci, Louis Vuitton, Dolce & Gabbana, Versace, Karl Lagerfeld  , Les Copains, Trussardi and Vionnet.  These prestigious collaborations have contributed to his multifaceted background and helped him shape his own style, as well as making him a well-known and highly regarded name in the world of modern times.  page - which certainly helped speed up the launch of his brand.  Had he not chosen a career in fashion, Albino Teodoro would have become an architect;  this explains his love for clean, sculptural shapes with a couture flair.  His style is sober and polished, so polished that it becomes almost ironic, mocking the contemporary obsession with excess and excessive skin.

14- Arthur Arbesser

 Born and raised in Vienna, Arthur Arbesser was immersed in the history and culture of the city during his studies.  In particular, he showed an interest in the artistic and architectural works of the Vienna Secession, graphic elements that can be recognized in Arbesser's collections today.  After graduating from Central Saint Martins College in London, he moved to Milan to work for a top fashion house for several years.  After launching his label in 2014 and being a finalist for the 2015 LVMH Awards, he quickly became recognized for his modern aesthetic, sophisticated style and personal design language.  The press often describes him as one of the most culturally advanced and creative designers of his generation, and his show is one of kermesse Milanese's most anticipated.  Arbesser is an elegant personality: in addition to his name-brand, he is the creative director of the Italian brand Fay, he works on many collaborations from furniture to product design, and he designs.  costumes for ballet and opera.

This article is an updated version of a story created by Raphaele Varley.